Blue Angel Oracle App:
Project Overview
This App is a spiritual and self-help publishing company offering digital versions of its popular oracle card decks across iOS and Android platforms.
As the UX/UI Designer, I collaborated remotely with a developer to plan, design, and launch a major App for Blue Angel Publishing’ across iOS and Android, focusing on UX strategy, UI design, and new feature developments.
Project Goals:
Create an engaging digital oracle card experience and introduce requested features, including:
‘Save Reading’ and ‘Share Reading’
Increase user engagement and encourage repeat App usage.
As the UX/UI Designer, I collaborated remotely with a developer to plan, design, and launch a major App update across iOS and Android, focusing on UX strategy, UI design, and new feature developments.
Key Challenges & Goals
Design an intuitive and seamless card reading flow
Enable users to save and revisit past readings
Improve usability and accessibility across devices
Increase overall user satisfaction and engagement.
We wanted to modernize the visual UI without disrupting the spiritual aesthetic core to Blue Angel's audience and current brands look and feel.
Features Introduced
‘Save a Reading’: Users can save and revisit past readings, allowing for ongoing reflection and a more personalised user journey
‘Swipe Deck UI’: A smoother, more intuitive card-swipe experience with natural gestures for easier navigation
Project Goals:
‘Shuffle a Deck’: Users can shuffle cards dynamically before drawing selections, an interactive and authentic reading experience tailored to different reading types
‘Enhanced Visuals’: Redesigned card pack layouts and screen flows to better support swipe and shuffle interactions
‘Multiple Reading’ types: Offers users a variety of reading formats based on their selected deck and personal preferences.
Design Process
Created wireframes and user flows in Figma
Designed low to high-fidelity prototypes for testing and iteration
Incorporated feedback from internal reviews and usability testing
Collaborated closely with the developer through daily remote syncs and build testing.
Throughout the process, we made intentional design decisions to ensure the App felt visually magical, intuitive, and accessible for a wide user demographic aged 18–65+.
Results
The launch delivered measurable improvements in both user engagement and overall app experience for ‘Blue Angel Publishing’.
Increased user engagement by 30% following update
Received positive feedback from existing users, particularly around the new Save Reading feature
Successfully launched with no major bugs reported post-release
Completed a smooth QA, App Store, and Google Play submission process.
The update strengthened user retention while creating a seamless digital reading experience.
Visual Showcase
Featured preview screenshots:
Reflection & Takeaways
This project highlighted the value of close collaboration, iterative design, and a strong user-focused approach.
Working in a small remote team allowed for fast feedback loops, efficient problem-solving, and continuous improvement throughout the design and development process.
One of the most rewarding outcomes was delivering an experience that successfully balanced functionality with the magical and spiritual feel expected by ‘Blue Angel Publishing’ users.
Tools Used: Figma, Photoshop, Mircrosoft Teams, App Store Connect, Android Studio builds
— UX/UI Design Case Study.
Kelly Jewell