UI Design
gebraucht.de
Refined and maintained the UI for a B2C second-hand marketplace app and website, improving usability and enhancing the visual language across multiple features.
About
Gebraucht.de is a platform designed to facilitate the buying and selling of second-hand items. The project aimed to enhance the user experience by addressing common issues such as cluttered navigation, outdated interfaces, and a lack of trust in online marketplaces.
Impact
The redesign efforts resulted in:
Improved Conversion Rates: The user journey
was streamlined, leading to higher conversion rates.
Enhanced User Trust: The introduction of user
feedback loops fostered trust within the community.
Efficient Mobile Experience: Mobile optimization
ensured users had a smooth experience across devices.
UX/UI Design
As a UX/UI designer, I worked on the following:
Website Navigation: Simplified and improved the navigation to make it more intuitive for users.
Listing Process: Streamlined the process for
sellers to list items, reducing complexity and time.
Mobile Optimization: Ensured the platform was
fully optimized for mobile devices, catering to a broader audience.
Advanced Search Filters: Implemented filters to
help users find items more efficiently.
User Feedback Mechanisms: Introduced features
like ratings and reviews to build trust among users.
These enhancements led to a more seamless and enjoyable experience for both buyers and sellers.
Overview
Buying and selling second-hand items should be simple, but many online marketplaces feel cluttered, outdated, or frustrating to use. Users struggle with clunky navigation, unclear listings, and a lack of trust in the platform.
The project includes various visual assets such as:
Product Images App: Showcasing the items listed
on the platform.
Placeholder App Screen: Providing a visual representation of the app's interface.
Marketing Content Banners: Designed to promote
the platform and engage users.
My key contributions included improving website navigation, simplifying the listing process for sellers, and optimizing the platform for mobile devices.
I also implemented advanced search filters, clear calls-to-action, and user feedback loops for ratings and reviews to foster trust.
These enhancements streamlined the user
journey, reduced barriers, and significantly
improved conversion rates.
**This link www.gebraucht.de takes you to the
archived site.